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Research papers

TV coverage of the 1992 Summer Olympics in Barcelona

This paper discusses the process involved in a network's acquiring the rights to telecast the Olympics and examines the role research played in NBC's decision to acquire the 1992 Summer Olympics in Barcelona. The paper will provide a brief historical...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: William S. Rubens
June 15, 1990
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Citation

Rubens, W. S. (1990a, June 15). TV coverage of the 1992 Summer Olympics in Barcelona. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/tv-coverage-of-the-1992-summer-olympics-in-barcelona